The Wine

Vindie sources grapes exclusively from independently managed California coastal vineyards from Mendocino to Santa Barbara. Winemaker Alison Crowe grew up around vineyards in the central coast and honed her craft at home and abroad with Michel Rolland, Randall Graham, and Jayson Woodbridge. Her philosophy is to start in the vineyard by hand picking and blending specific blocks that coalesce into something magical. Through meticulous attention to detail, she ensures this happening during fermentation and aging in the cellar.

The Music

Each bottle of Vindie Wine comes with a unique access code. When entered into the web based Vindie Player on any device, the code unlocks a playlist featuring eight songs from four emerging artists. Using a proprietary pairing process and patent pending technology, these specific songs have been hand selected to enhance that wine. Each bottle comes with a different playlist, and there is new music to discover with every bottle. The hope is that our customers discover new artists they love through each bottle of Vindie wine they purchase.

The People

Vindie founders Rand Rognlien and Jeff Bundschu are both wine drinkers and lifelong music fans. Jeff has been active for many years in the Sonoma wine industry, producing over 25 vintages of wine over his career as well as spearheading music festivals and concerts in wine country. Rand's passion for music led him to found an instrument care company and create an online touring and management support site which assists over 5,000 independent musicians per month.


1) Scratch off the code on the back of your bottle.

2) Enter your unique code into on any device browser.

3) Sit back, relax, sip the wine, and enjoy the playlist that comes with it. Each new bottle unlocks a new playlist!


One percent of sales goes to Sweet Relief Musicians Fund. Sweet provides financial assistance to all types of career musicians who are struggling to make ends meet while facing illness, disability, or age-related problems.